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blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

Human Resources Career Development Accountancy Project Management Leadership Management Payroll Learning and Development Procurement Bookkeeping Information Technology

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

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Management and Motherhood: Why Mum's Make Great Managers

Mums juggle, negotiate, problem-solve and lead every single day – so why are so many still held back at work? In the spirit of Mothers Day, we delve into the many reasons mums make the ultimate managers.

Zara Safdar

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What is the Difference between Leadership and Management?

Leadership and management are often used interchangeably, but they represent distinct characteristics. Understanding the difference is essential for building strong teams and effective organisations.

Zara Safdar

27 May 2025 - 3 min read

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