blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

Featured Blogs

Supporting Women Beyond Women S History Month

Supporting Women Beyond Women's History Month

Human Resources
A Complete Guide To Building Powerful Professional Relationships

How to Find and Be a Great Mentor: A Complete Guide to Building Powerful Professional Relationships

Human Resources
Management And Motherhood Why Mums Make Great Managers

Management and Motherhood: Why Mum's Make Great Managers

Leadership and Management
How To Build An Upskilling Strategy

How to Build An Upskilling Strategy

Learning and Development
What Is A Payroll Administrator

What is a Payroll Administrator?

Accountancy
What Does A Bookkeeper Actually Do

What Does a Bookkeeper Actually Do?

Accountancy
5 Careers You Can Choose In Procurement & Supply

5 Careers You Can Choose in Procurement & Supply

Procurement and Supply
Human Resources

Mental Health & Wellbeing in the Workplace: Strategies for 2026

Explore our mental health & wellbeing strategies to keep your workforce happy and healthy in the upcoming year and beyond.

Zara Safdar

23 April 2026 - 4 min read

Learning & Development

A Business Guide to an Effective Learning and Development Strategy

Learn how to build an effective learning and development strategy that is unique to you, and the needs and wants of your employees.

Zara Safdar

03 July 2023 - 3 min read

A Business Guide To An Effective Learning & Development Strategy
Learning & Development

A Business Guide to Creating an Inclusive Learning Culture

An inclusive learning culture is something that is not only beneficial to employees, but employers too. Read our five tips on how best to ensure your learning culture is as inclusive as it can be.

Zara Safdar

28 June 2023 - 3 min read

A Business Guide To Creating An Inclusive Learning Culture
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